Browsing Sociology URC Student Scholarship by Author "Lyons, Karina"
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Selling Gender: Masculinity and Femininity in Twenty Years of Toy Commercials
Lyons, Karina (2007-01-01)Society separates femininity and masculinity into a binary to maintain society?s power structure, preserving masculinity as dominant and femininity as subordinate. Attributes are assigned to each gender in the form of ...