Sustainable and Ethical Practices for the Fast Fashion Industry
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This research considers the fast fashion industry which is a system where trendy clothes are created cheaply and frequently in large quantities. The research explores different issues with fast fashion such as increased pollution, waste, and mistreatment of workers. The goal is to recommend more sustainable and ethical practices in the manufacturing of garments. In addition, research is done on the relationship between fast fashion, globalization, and company and consumer awareness and responsibility. Interviews are conducted with five employees of various clothing companies: H&M, Forever 21, Abercrombie & Fitch, SiiZu, and Symbol. These interviews give insight into the practices of these companies and the steps they have or haven’t taken in being more sustainable. The results of these interviews and research reveal that companies need more transparency in their production and new models for business to become more sustainable. Practices such as releasing sustainability reports, minimizing the turnover rate of clothing, adding more information to clothing tags, reducing environmentally damaging production methods, using sustainable packaging, analyzing the factories where the garments are produced, and recycling help lead companies to a more sustainable and ethical future.